Category: Communications
-
Should your nonprofit get a drone?
Should your nonprofit get a drone? Okay — never expected to ask that question. And I’m only half serious. But at the River Rally I attended a few weeks back,…
-
Guest blog: 5 Questions to Ask When Using Marketing to Grow Your Non-Profit
Guest Blog by Natalie Henry Bennon — [email protected] Marketing gets a bad rap. And sometimes it’s deserved. I don’t like being told I need a new thing when really I…
-
One big idea and three takeaways
I recently was given good advice worth sharing. In any event you are putting on, you should be able to identify the single, one-sentence big idea that will get people…
-
Tips for fundraising letters
Clients regularly ask me what goes into a good fundraising letter sent to previous donors. Here are some tips, in no particular order: Spend time thinking about the opening sentence…
-
Making them move
Lesson 7 of Why Organizations Thrive is to become a very good public speaker. Here’s one public speaking tip that I’ve found useful over the years: make the audience physically…
-
The point comes before the story
Readers of Why Organizations Thrive know that I’m a big believer in nonprofit leaders becoming excellent public speakers and organizations knowing and telling their stories. When giving a speech, which…
-
Quick thoughts about e-newsletters
Because I try to stay in close touch with both current and former clients, I subscribe to a large volume of e-newsletters from nonprofit organizations. There are a lot of…
-
Talking in values language
I recently was speaking to a board of a conservation organization and said that they were working to protect “environmental values.” And that we should lead with our values, not…
-
Growing your Facebook fan base
Sometimes investing a little bit of dollars has a big impact on your base. The good folks at Idaho Conservation League did an interesting strategy and let the folks at…
-
Communications plans for institutions
I recently had a conversation which went something like this. . . Person A: “We need a communications plan for our organization.” Me: “Why?” Person A: “We need to know…