Category: Online Communications
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Selling without Overselling
I was recently talking with a former Executive Director whose organization thrived under their leadership. I’ve been thinking a lot about one of their comments. Their comment: “In promoting their…
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On Fundraising Stories
I often talk about the importance of shifting fundraising language from a bullet-point approach to a story approach. I know that for some nonprofit leaders this is challenging because storytelling…
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Why Videos Go Viral
I recently came across this fascinating short video about why some videos go viral. The bottom lines: tastemakers, communities of participation, and unexpectedness. It’s worth a watch.
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Growing your Facebook fan base
Sometimes investing a little bit of dollars has a big impact on your base. The good folks at Idaho Conservation League did an interesting strategy and let the folks at…