Tag: Communications
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Why Videos Go Viral
I recently came across this fascinating short video about why some videos go viral. The bottom lines: tastemakers, communities of participation, and unexpectedness. It’s worth a watch.
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Don’t let your elevator speech fall flat
This morning I led a conference call teaching organizations about how to create an effective elevator pitch. It was an interesting exercise, since I’d danced around having an elevator speech…
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Talking in values language
I recently was speaking to a board of a conservation organization and said that they were working to protect “environmental values.” And that we should lead with our values, not…
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Great study on citizen to Congress communication
Great study showing how Congressional staff rate different forms of communications as a means to influence members of Congress. The bottom line: personal is king, and content is more important…